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Gears of War 4 Struggling to Find a Viewer Audience on Twitch

Microsoft's Exclusive Might Not Be the eSports Hit They Had Hoped It Would Be

October 15, 2016 by

With the iconic franchise’s prior lead protagonist taking a backseat in Gears of War 4, the forth installment in the series is also finding itself behind in the rankings of Twitch’s most viewed games.

When early access started on October 7, viewer counts spiked high enough for Gears 4 to secure the #4 spot on Twitch with 33k viewers. However, that’s been as high as the Fenix family has been able to rise over the past week and since then the viewer counts have dropped significantly.

After only 4 days of early access, the viewer counts dropped 39% on the game’s official October 11th launch with Gears 4 peaking at 20k viewers. The game also didn’t pickup any momentum going into the launch weekend, peaking at only 12k viewers on Friday, which barely placed it within Twitch’s top 25.

To put into comparison, the most popular games on Twitch such as League of Legends and Dota 2 on average pull in 25k-100k viewers per hour and over the past week have peaked as high as 670k viewers with help from live streams at eSports competitions.

This year’s other biggest new releases, Tom Clancy’s The Division and No Man’s Sky, both had much larger debuts on Twitch peaking at 149k viewers and 208k viewers. Yet, even with so much early interest among viewers, both The Division and No Man’s Sky have lost over 95% of their playerbases since being released on Steam.

More recently, the highly controversial Call of Duty: Infinite Warfare, which had its debut trailer become the most downvoted in the history of YouTube back in May, just launched its beta and peaked at 101k viewers last weekend. Sadly, even Social Eating is currently beating Gears 4 on Twitch at the moment with almost 2k more concurrent viewers.

Certainly not good news for Microsoft who bought the franchise and are now promoting their own new pro league with a $1 million prize pool. With Gears of War 4 already trending down on Twitch in its first week, it’ll be interesting to see how the Gears eSports Pro Circuit impacts the viewer counts when it starts on November 25, 2016 and runs all the way to Summer 2017.

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